Are they? Only if you’re very new at marketing your book. If you’re not–THEN PROMOS CAN DRIVE YOU CRAZY!
Seriously, if you’re short of the thousands of dollars it would take to hire competent publicity people–then you do it yourself basically. Published or not, you have to also get in there and tweet and share and whore around on whtaever social networks you’re on.
I had fairly good promo results and a super one–House of Horrors went up to #2.
I did a celebratory happy dance about it. Then I continued with my promoting.
The thing is you can’t do too much because people will say, “SHADDUP, ALREADY!”
Whatever you do, however you do it, the thing is YOU CANNOT MAKE PEOPLE BUY YOUR BOOKS. Some will, some won’t, some almost will, some definitely won’t.
YOU JUST DON’T KNOW. You can pray, you can light candles and/or do chants–whtaever you…
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